Choosing the right social media tools for your business is a lot like going to the garden center after you buy your first house.
As much as you want to go and buy every flower that looks pretty, you probably shouldn’t buy a Hibiscus if you live in Colorado, and you might not want a cactus if you live in Wisconsin.
So how do you make sure you buy the right stuff at the garden center? Check the tags stuck in the soil that tell you much light and water the plant needs and what sort of temperatures it thrives in. Knowing those few pieces of information, your choice is a lot easier.
Social media marketing works the same way as tending a garden. You have to give it attention – not so much in the form of water, light, and weeding, but in the form of content, sharing, and moderation.
If you aren’t going to update your Twitter account, just letting it hang around will make your business look about as professional as showing off a dead Hibiscus in your lobby.
Be picky about which social media tools you use and which are right for your business. If you can’t spend your day doing what you love to do professionally, what point is there in having all of these social tools?
If you don’t do marketing for a living, it can be tricky to know which social media tools are right for your business.
We here at Howdy Neighbor Marketing made you a handy-dandy list to help you decide where to spend your time and energy. First, we’ll talk about the most popular social media tools: Facebook, Twitter, and Pinterest.
- Ages: 24-34 and 35-54 account for 50% of the active users
- 1.6 Billion monthly active users
- Slowing growth rate among teens
Slightly more females than males
- Visual posts perform better than text posts
- Paid advertisements possible (but not always useful)
- 232 million active users
- Key demographic: Male 24-32
- Frequent, dynamic updates
- Breaks down barriers between customers and companies
- Super easy for mobile users (simplest platform in terms of info exchange)
- Private group messaging is essentially a “Chat Room”
- 70 million users
- 80% of users are women
- Users are typically middle-class and wealthier than other social media platforms
- Heavily visual medium